SILVERLANCE COPYWRITING
SILVERLANCE COPYWRITING
For words that shine
For words that shine
SPEC AD: Product descriptions for Bright Child's shopping website. This is a company that supplies products for parents who want to enrich their child's interests and intellect. For these National Geographic toys, the benefit is that the child is being scientifically stimulated while also engaging in healthy play and adventure.
SPEC AD: Advertising poster for Carsely Dental Care. This is for the waiting room. The dentist wants to upsell cosmetic treatments alongside the medical treatments. Here the benefit is that teeth whitening will improve the customer's opportunities in recruitment and dating.
SPEC AD: Donation page for Blue Masque Theatre, a non-profit arts company. The website page is for quick impulse donations made online. The benefit is the donor feels they are making a difference to theatre.
SPEC AD: Letterbox leaflet for Harchester Clear Mind. This is to reach people who may not be pro-actively using the internet to research mental health services. The benefit is the reader will be connected to a community of support and resources.